Listing Your Services
Learn how to create compelling service listings that attract clients and set appropriate pricing.
Service Types
Fixed Fee Services
Pre-packaged services with set prices:
- Clients know exactly what they'll pay
- Easier to compare with competitors
- Higher conversion rates
- Best for: Standard, predictable work
Examples:
- Standard residential conveyancing
- Simple will drafting
- Company formation
- Uncontested divorce
Hourly Rate Services
Charged by time spent:
- Flexibility for complex matters
- Fair billing for variable work
- Requires estimates upfront
- Best for: Litigation, bespoke matters
Examples:
- Employment tribunal representation
- Complex commercial disputes
- Ongoing advisory retainers
Quote Required
For matters requiring assessment:
- Initial consultation needed
- Variable complexity
- Custom solutions required
- Best for: Unique situations
Creating a Service Listing
Step 1: Choose Service Type
- Go to your Dashboard
- Click "Services" or "Add Service"
- Select the service category
- Choose pricing type (fixed/hourly/quote)
Step 2: Service Details
Fill in the essential information:
| Field | Description | Example |
|---|---|---|
| Title | Clear, searchable name | "Standard Residential Conveyancing" |
| Description | What's included | Full description of service |
| Price/Rate | Your fee | "£850 + VAT" or "£250/hour" |
| Turnaround | Expected timeline | "6-8 weeks" |
| Category | Practice area | Property Law |
Step 3: What's Included
Be specific about what the service covers:
Good example (Conveyancing):
- Review of contract and title
- Raising enquiries with seller's solicitor
- Local authority and environmental searches
- Mortgage liaison
- Exchange and completion handling
- Land Registry registration
- SDLT submission
Step 4: What's Excluded
Clearly state exclusions:
Example:
- Help to Buy ISA claims
- Leasehold management pack fees
- Search fees and disbursements
- Additional properties in transaction
Step 5: Disbursements
List third-party costs:
| Disbursement | Estimated Cost |
|---|---|
| Local searches | £200-£400 |
| Land Registry fee | £95-£295 |
| Bank transfer fee | £35 |
| Stamp Duty | Varies |
Pricing Strategy
Research the Market
Before setting prices:
- Review competitor pricing on eSolicitors
- Consider your experience level
- Account for your location
- Factor in your overheads
Pricing Models
Value-Based Pricing Price based on value to client, not just time spent.
Competitive Pricing Match or slightly undercut similar solicitors.
Premium Pricing Higher prices for specialist expertise or premium service.
Penetration Pricing Lower initial prices to build reviews and reputation.
Price Positioning
| Position | When to Use |
|---|---|
| Budget | Building reputation, high volume |
| Mid-range | General practice, good balance |
| Premium | Specialist, senior, prestigious |
Service Descriptions That Convert
Structure
- Opening Hook - What problem you solve
- What You Do - Services provided
- How It Works - Your process
- What's Included - Detailed list
- Why Choose You - Your differentiator
- Call to Action - What to do next
Example Description
# Standard Residential Conveyancing
**Buying your home shouldn't be stressful.** I'll handle all the legal
work so you can focus on your move.
## What I'll Do For You
From offer acceptance to getting your keys, I manage the entire
legal process including:
- Contract review and negotiation
- Property searches and due diligence
- Mortgage coordination
- Exchange and completion management
## My Process
1. **Day 1** - Initial documents sent, searches ordered
2. **Week 1-3** - Contract review, enquiries raised
3. **Week 4-6** - Final checks, exchange preparation
4. **Week 6-8** - Exchange and completion
## What's Included
[Detailed list of inclusions]
## Why Choose Me
With 10 years' experience and over 500 completions, I understand
that buying a home is one of the biggest decisions you'll make.
Every client gets direct access to me - no call centres or juniors.
**Ready to get started?** Request a quote and I'll respond within 24 hours.
Managing Your Services
Service Status
- Active - Visible and accepting enquiries
- Paused - Temporarily unavailable
- Draft - Not yet published
- Archived - No longer offered
Updating Prices
When changing prices:
- Existing quotes honour original price
- New enquiries see new price
- Consider gradual increases
- Notify regular clients
Seasonal Adjustments
Consider adjusting for:
- Busy periods (charge more)
- Quiet periods (promotions)
- Market conditions
- Capacity constraints
Service Categories
Property
- Residential conveyancing (sale/purchase)
- Remortgage
- Transfer of equity
- Lease extensions
- Commercial property
Family
- Divorce (contested/uncontested)
- Financial settlements
- Child arrangements
- Prenuptial agreements
- Cohabitation agreements
Business
- Company formation
- Shareholder agreements
- Commercial contracts
- Terms and conditions
- Partnership agreements
Wills & Probate
- Simple wills
- Complex wills
- Lasting power of attorney
- Probate administration
- Estate planning
Employment
- Contract review
- Settlement agreements
- Tribunal representation
- HR advice
Performance Tracking
Monitor your services:
| Metric | What It Tells You |
|---|---|
| Views | Interest in the service |
| Enquiries | Conversion from views |
| Win Rate | Quotes to hires |
| Revenue | Income per service |
Optimising Low Performers
If a service isn't performing:
- Review pricing vs. competitors
- Improve the description
- Add more detail on inclusions
- Consider removing if no demand
Next Steps
- Responding to Enquiries - Convert more leads
- Getting Paid - Secure your income
Tip: Start with 3-5 well-defined services rather than listing everything you could possibly do.