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Setting Up Your Profile

Your profile is your shopfront on eSolicitors. A well-crafted profile attracts more clients and helps you stand out from the competition.

Why Your Profile Matters​

Research shows that clients look at:

  1. Profile Photo - First impression
  2. Experience & Qualifications - Trust signals
  3. Reviews - Social proof
  4. Services & Pricing - What you offer
  5. Response Time - How quickly you reply

Profiles with professional photos get 3x more enquiries.

Profile Elements​

1. Profile Photo​

Do:

  • Use a professional headshot
  • Wear professional attire
  • Use good lighting
  • Have a neutral background
  • Smile naturally

Don't:

  • Use casual photos
  • Include other people
  • Use outdated photos
  • Have distracting backgrounds
  • Leave it blank

2. Professional Headline​

A brief statement that appears under your name:

Good examples:

  • "Property Solicitor with 15 Years' Experience"
  • "Family Law Specialist | Collaborative Law Trained"
  • "Commercial Litigation Partner | Dispute Resolution"

Avoid:

  • "Solicitor" (too generic)
  • Long paragraphs
  • Sales language

3. About / Biography​

Write a compelling bio that covers:

  1. Your expertise - What you specialise in
  2. Your experience - Years of practice, notable work
  3. Your approach - How you work with clients
  4. What makes you different - Your unique value

Example structure:

[Opening hook about your specialty]

[Experience and background - 2-3 sentences]

[Your approach to client service - 2-3 sentences]

[What clients can expect working with you]

Word count: 150-300 words is ideal.

4. Practice Areas​

Select all areas you practice in:

  • Be specific (not just "Property" but "Residential Conveyancing", "Commercial Property", etc.)
  • Only select areas you're experienced in
  • Order by expertise (most experienced first)
  • Consider removing areas where you have little experience

5. Qualifications​

Include:

  • Law degree and institution
  • LPC/SQE completion
  • Admission date
  • Specialist qualifications
  • Relevant certifications

Accreditations to highlight:

  • Law Society panels
  • Conveyancing Quality Scheme
  • Lexcel
  • Specialist panels

6. Experience​

Add your professional history:

  • Current position (most detailed)
  • Previous positions (brief)
  • Notable achievements
  • Years of experience

7. SRA Information​

Displayed automatically:

  • SRA number (verified against register)
  • Practising certificate status
  • Any disciplinary history (visible to platform)

Optimising Your Profile​

Use Keywords​

Include terms clients search for:

  • Practice area names
  • Specific service types
  • Location names
  • Legal terms clients use

Highlight Achievements​

Mention:

  • Notable cases (if permitted)
  • Client testimonials
  • Awards and recognition
  • Media appearances

Keep It Current​

Update regularly:

  • New qualifications
  • Changed services
  • Updated pricing
  • New reviews

Profile Settings​

Visibility Settings​

SettingOptions
Profile VisibilityPublic / Private
Contact DisplayPlatform only / Show email
AvailabilityAccepting new clients / Busy

Response Time​

Set your expected response time:

  • Within 4 hours
  • Within 24 hours
  • Within 48 hours
  • Within a week

Tip: Set a realistic time you can consistently meet.

Languages​

Add languages you can work in:

  • Helps match with non-English speakers
  • Specify fluency level
  • Include legal terminology proficiency

Common Profile Mistakes​

Mistake 1: Generic Content​

"I am a solicitor with experience in various areas of law."

Better: "I specialise in residential conveyancing, helping first-time buyers and property investors navigate the purchase process smoothly."

Mistake 2: No Photo​

Profiles without photos receive significantly fewer enquiries.

Mistake 3: Outdated Information​

Old pricing, unavailable services, or expired accreditations damage trust.

Mistake 4: Too Much Jargon​

Write for clients, not other lawyers. Avoid excessive legal terminology.

Mistake 5: Missing Call to Action​

End your bio with what the client should do next: "Contact me for a free initial consultation."

Profile Checklist​

Before going live, ensure:

  • Professional photo uploaded
  • Compelling headline written
  • Bio complete (150-300 words)
  • All practice areas selected
  • Qualifications listed
  • Experience added
  • Services listed with pricing
  • Response time set
  • Availability status correct
  • Contact preferences set

Getting Reviews​

Reviews significantly impact your profile:

  1. Deliver excellent service - The foundation
  2. Ask satisfied clients - Most are happy to help
  3. Make it easy - Send the review link
  4. Respond to reviews - Thank positive reviewers
  5. Address negative reviews - Professionally and constructively

Profile Analytics​

Track your profile performance:

  • Profile views - How many people see your profile
  • Enquiry rate - Views to enquiries ratio
  • Response rate - How often you respond
  • Win rate - Enquiries to clients ratio

Use these to identify areas for improvement.

Next Steps​

Tip: Review your profile quarterly to ensure it reflects your current practice and achievements.