Managing Services
Your service listings are how clients find and book you on eSolicitors. A well-written service listing with the right practice area tags and SEO keywords significantly increases your visibility in search results.
Creating a Service Listing
Go to Lawyer Portal → My Services → Create New Service.
Each service listing has the following sections:
1. Basic Information
- Title - Clear, searchable name for your service (e.g., "Commercial Lease Review - Retail & Office Premises")
- Practice area - Select the primary practice area (used for filtering in search)
- Sub-categories - More specific areas within your practice area (multi-select)
- Description - Plain-English explanation of what the service includes (min 100 words)
2. Pricing
- Pricing model - Select from 36 available models across 3 sections:
- Section 1: Milestone-native models (fixed fee, conditional fee, recurring, retainer, hourly block, percentage of value, immediate release, instalment, scope-only)
- Section 2: Models that require platform adaptation
- Section 3: Scope-only / external payment models
- Price - Your fee for the service
- Currency - GBP (£) only
3. Delivery
- Estimated delivery - Typical timeframe
- What's included - Bullet-point list of deliverables
- What's not included - Any important exclusions
4. Additional Info
- Jurisdiction - Which jurisdiction(s) this service covers
- Requirements - What the client needs to provide before you can start
- FAQs - Common questions about this service
5. SEO Keywords
The platform provides jurisdiction-aware keyword suggestions based on your practice area. You can add these to your service tags with a single click.
Each keyword shows:
- Demand level (High / Medium / Low) - based on search data
- Context - where users search for this term (Google, eSolicitors, etc.)
Keywords improve how clients find your service through the platform search engine. Compliance alerts flag any terms that may breach SRA/ASA advertising rules.
Service Limits by Plan
| Plan | Max Active Listings |
|---|---|
| Free | 3 |
| Pro | 15 |
| Elite | Unlimited |
If you reach your listing limit, you must deactivate an existing listing before creating a new one (or upgrade your plan).
Getting Found in Search
The platform's search engine ranks services by multiple factors:
- Verification level - Enhanced-verified lawyers appear higher
- Subscription tier - Elite and Pro lawyers are boosted
- Practice area match - How well your service matches the search query
- Profile completeness - Photo, bio, hourly rate, and sub-categories all contribute
- Reviews - Higher-rated lawyers appear higher in results
- Response rate - How quickly you respond to enquiries
The Find a Lawyer Wizard
Clients who use the advanced Find a Lawyer wizard are matched to lawyers using a 7-criterion scoring system:
| Criterion | Points |
|---|---|
| Sub-category match | +3 |
| Practice area match | +2 (×2 for exact match) |
| Jurisdiction match | +1.5 |
| Years of experience | +1 |
| Budget compatibility | +1 |
| Verified status | +1 |
| Review rating | +0.5 |
Keeping your profile accurate and complete is the most effective way to score well in AI-matched searches.
Service Status Workflow
| Status | Meaning |
|---|---|
| Draft | Not yet submitted - visible only to you |
| Pending | Submitted for admin review (first-time listings only) |
| Active | Live and visible to clients |
| Paused | Hidden from search but preserved (e.g., when you're on leave) |
| Rejected | Needs changes - see the rejection reason |
Editing and Pausing Services
- You can edit any service listing at any time
- Changes to active listings are immediate (no re-approval needed unless pricing model changes significantly)
- Pausing a service hides it from search without deleting it
- Deleting a service is permanent - consider pausing instead
Project Bidding vs Service Listings
Service listings are for clients who find and buy directly. Project Bidding is different - clients post a project description, and you submit a custom bid. You can do both.
See Project Bidding for how the project marketplace works.