Your Lawyer Profile
Your public profile is your storefront on eSolicitors. Clients browse and compare profiles before booking a consultation or enquiring about a service. A complete, well-written profile consistently outperforms incomplete ones in search results and AI matching.
Go to Lawyer Portal > My Profile to edit any section.
Why Your Profile Matters
- Clients read your profile before deciding whether to book
- The AI matching system uses your practice areas, sub-categories, and verification level to recommend you
- Search rankings factor in profile completeness, verification level, and review score
- Verified lawyers with complete profiles appear higher in browse results and paid advertising placements
The About Tab
The About section is the first thing a client sees. It contains:
Headline
A one-line summary of who you are and what you specialise in. Keep it specific. "Employment and Discrimination Lawyer (10 Years)" works far better than "Solicitor."
Professional Bio
Write 150 to 400 words covering:
- What type of work you handle
- Your experience level and background
- Who your ideal clients are
- Any notable cases, sectors, or client types you serve
Avoid generic language. Clients are comparing multiple profiles simultaneously. Write as if you are speaking directly to your target client.
Hourly Rate
Your standard hourly rate (in GBP or your local currency). This is displayed on your profile and used by the AI matching wizard to filter lawyers within a client's budget. You can set a range (for example, £200 to £300 per hour).
Availability Status
Set whether you are currently taking on new matters. When set to unavailable, clients can still view your profile but the booking button is hidden.
The Practice Areas Tab
This tab determines which client searches you appear in. It is critical for visibility.
Practice Areas
Select every major practice area you handle. You can select multiple areas. Clients searching for a lawyer in a specific area will see your profile in results.
Sub-Categories
Within each practice area, select the specific matter types you handle. Sub-category matching carries the highest weight in the AI matching wizard. The more specific your sub-categories, the better your match quality.
For example, within Employment Law, selecting "Unfair Dismissal" and "Settlement Agreements" will match you to clients with those exact needs, rather than any generic employment enquiry.
Jurisdictions
Select every jurisdiction you are qualified and authorised to advise in. You can hold multiple jurisdictions (for example, England and Wales plus New York). Each jurisdiction is independently verified by the platform.
See Verification for how jurisdiction badges are awarded.
The Credentials Tab
The Credentials tab shows clients that you are a qualified, regulated, and verified professional. It displays:
Verification Badge
Your current verification level:
- Enhanced (Gold) -- all 5 verification steps complete
- Standard (Teal) -- identity and registration verified
- Basic (Blue) -- registration number confirmed
A higher verification level increases client trust and improves your search ranking.
Registration Number
Your regulatory registration number (SRA number, BSB number, state bar number, or equivalent). This is displayed publicly and links to the relevant regulatory register where available.
Jurisdiction Badges
Each jurisdiction you are verified to advise in is shown as a badge. Verified jurisdictions are confirmed by the platform and displayed with a checkmark.
Practicing Certificate
Confirmation that your practicing certificate has been uploaded and approved. Expiry dates are tracked and you receive reminders before your certificate expires.
Professional Indemnity Insurance (PII)
Confirmation that your PII certificate has been verified. Clients can see that you hold appropriate professional indemnity cover.
To update any credential, go to Lawyer Portal > Verification. See Verification for the full process.
The Videos Tab
Video is one of the most effective ways to convert profile viewers into consultation bookings. Clients respond to seeing and hearing the lawyer they are about to instruct.
Profile Introduction Video
A short video (recommended 60 to 90 seconds) where you introduce yourself, explain what you do, and tell potential clients what to expect from working with you. You can record directly in the platform or upload an existing video.
Service Videos
You can also add short videos to individual service listings explaining a specific service in more detail.
Tips for a strong profile video:
- Look directly at the camera
- Use plain language, not legal jargon
- Mention who you help and what outcome they can expect
- Keep it under 2 minutes
The Publications Tab
The Publications tab lets you showcase written work: articles, guides, case commentaries, blog posts, or academic publications.
Adding a Publication
You can add:
- A link to an article hosted elsewhere (your firm website, legal publications, LinkedIn articles)
- A PDF upload for self-published guides or whitepapers
Each publication entry includes: title, publication name or source, date, and a short summary.
Why It Matters
Publications establish authority. Clients who are researching their situation may read your article before booking with you. A published guide on "How to Handle an Unfair Dismissal Claim" signals credibility to someone who just lost their job.
The Social and Networking Tab
This tab lets you link your professional online presence to your eSolicitors profile.
Links You Can Add
- LinkedIn -- your professional LinkedIn profile URL
- Website or firm website -- your personal or firm website
- Law firm profile -- your profile page on your firm's website
- Twitter / X -- if you maintain a professional legal commentary account
- Legal directory listings -- Chambers and Partners, Legal 500, or equivalent
Firm Association
If you are part of a law firm on eSolicitors, your firm name and logo appear automatically on your profile. Clients can click through to the firm's combined profile page. See Law Firm Plans for details.
Profile Completeness Score
Your profile has a completeness score (shown in your dashboard). Each section contributes:
| Section | Contribution |
|---|---|
| About (bio + headline) | High |
| Hourly rate set | Medium |
| Practice areas and sub-categories | High |
| Jurisdictions verified | High |
| Verification level (Enhanced) | High |
| Profile photo | Medium |
| Introduction video | Medium |
| At least one publication | Low |
| Social links added | Low |
Aim for 100% completeness. Profiles at 100% consistently appear higher in search results and receive more consultation bookings than incomplete profiles.
Editing Tips
- Update your bio regularly -- if your focus areas change, update your bio to reflect this
- Keep your hourly rate current -- stale rates create friction when clients compare you to others
- Refresh your availability status -- if you go on leave or reduce capacity, update this to avoid missed bookings
- Add sub-categories first -- this is the single highest-impact change you can make to your search visibility
Related: Managing Services -- how to set up service listings that complement your profile